A Visit to Target (Retailing)

In this blog i will be talking about retailing at the store i visited this weekend. This weekend i took a visit to Target one of the worlds largest retailers. Target would be considered as a chain store as its classification as a retailer.

As i am a frequent Target customer a lot of things i have noticed but didn't understand why until i read this chapter on retailing which explained it all, it is retail marketing. Target has a wide variety of product assortment such as electronics, clothes, frozen foods, a fast food restaurant on the premises, sporting equipment, jewelry the list goes on. I noticed that the baby pampers, wipes weren't next to the section where the accessories for babies were such as toys, bottles, bath tubs and etc. The baby pampers and wipes were in front next to aisle where you would find deodorant, tooth paste , tooth brushes, and hygiene products. So that stood out to me also their location is key to their success, they are located in a shopping center in an area which is urban and middle class to lower class with other retailers in the same center. So their products are priced as inexpensive to moderately expensive but not out of the price of its demographics. They have clothes in front as you enter the store, maybe to promote the selling or becoming a seller of clothes, their electronics section is separate. The store appearance is generally clean it is always alot of traffic, but they have less sales people on the floor so you have to look for a lot of stuff yourself which to me is a good thing for a retailer it gets customers a chance to find other things they should buy. I observed a lot of things that day about retailing and by the looks of the store and shoppers, the people at Target know what they are doing.