The company i am pursuing is Microsoft a software giant who does also produce hardware, they currently dont have any retail stores that are physical they have currently opened the Microsoft store online. The online store was made to provide its customers with its products directly from Microsoft directly to them. The way it works is when you buy a program from the Microsoft online store you dont have to wait for shipping, or pay for shipping and deal with the usual problems of out of stock or shipping company mistakes, the software is downloaded instantly to your computer with in moments or how ever long it takes your computer to download. The prices are moderate to high and will get maximum service through the online customer support and via phone service. This is an effort to please their customers and cut cost on packaging and shipping fees. Microsoft announced plans to open retail stores, hoping to boost visibility of many of its products and its brand. The move seems to be an effort to mimic the success that Apple has had with its retail stores. The news is just too tempting not to have some fun with. So here are some yet-to-be-officially-revealed details about the Microsoft stores.
Microsoft plans to open its own retail stores to "transform the PC and Microsoft buying experience," it hired an executive to run the retail operation.
The stores will help Microsoft engage more deeply with consumers and learn firsthand about what they want to buy and how, according to a Microsoft press release. Deciding where the stores will be located and what they'll look like will be the first order of business for David Porter, who will report to work on Monday as corporate vice president of Retail Stores.
Microsoft has long been perceived as lagging behind rival Apple in appealing directly to consumers, and Apple has a head start of several years in running a chain of stores. While Microsoft makes its own Xbox game terminals, Zune media players and some other devices, it doesn't have a branded PC product of its own like Apple's Macintosh.
This will be the test of innovation and creation if Microsoft can become a good competitor in the retail business?
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