Test Marketing
Microsoft Inc. has been conducting some test marketing with their new product Microsoft TV Foundation Edition 1.7 Platform.
TiVo's business model, however, is changing the way people watch TV, even the kinds of companies competing in the multi-billion-dollar television market. U.S. software giant Microsoft, after testing the waters in its home state of Washington, made a deal in March with Mexico's biggest cable-TV operator, Cablevision Mexico, to offer its Microsoft TV Microsoft TV is a division within Microsoft Corporation that develops software platforms for use in set top boxes to access programming over a Cable TV network. It provides integrated audio, video and data services over a single network. Foundation Edition 1.7 platform to subscribers in the capital city. With this product launch, Cablevision becomes the first company to roll out the Microsoft platform in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.
This maybe the new wave of T.V. and another successful business deal for the growing software giant Microsoft.
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