Target Markets

Microsoft has a new plan to introduce itself to a new market which is Mobile Carriers. Microsoft's plan is to provide mobile carriers. Windows Mobile 6.1 is billed as an update that includes new time-saving features, easier phone navigation and management, and increased security safeguards. Microsoft says it includes "several key updates based on customer feedback, including the capability to make the most critical information readily available at a glance, quicker phone setup, and enhanced features adapted for the small screen."This will enable Microsoft to tap into a new market that has great opportunity for longevity in profit. The smart phone has conquered the mobile phone business. Since smart phones are high tech and are very similar to as PC they encounter many technical issues, and since there are over 8 million subscribers to smart phones. Service carriers are in dire need for quicker and easier solutions to consumer issues. So Microsoft has developed a program that deals with those issues and has majority of the Mobile carriers ready to use its program.

Microsoft has unveiled new software products for mobile network operators designed to help them manage the growing number of Windows Mobile OS based devices on their networks and provide additional services to users of these devices

Mobile Device Manager has been in trial with a number of customers and according to Microsoft, "Companies across the financial, manufacturing and professional services industries also requested that mobile operators deliver a core set of software and services to help businesses meet their management needs...A study conducted by Microsoft with large and midsize organizations showed businesses would like to move beyond their current mobile solutions to offer more sophisticated services."

Mobile Device Manager, Microsoft claims, meets these needs with "Features to manage phones with the same ease and flexibility as Windows-based PCs, addressing IT priorities for saving resources and protecting information; capability to help protect sensitive business files and e-mails, contacts and other information through file and storage card encryption on the phone should it be lost or stolen; [the] ability to access more of the information mobile workers need for staying on top of their jobs via a mobile virtual private network, which provides security-enhanced access to company data and application updates over the air."