Market Research

The Marketing Research function at Microsoft is centralized although roles with market research responsibilitites can also exist among product groups at Microsoft. The Corporate Market Research group focuses on research related to specific products and technologies, advertising and PR, brand awareness and customer segments. They partner with outside research vendors to produce strategic insight to drive business decisions.

At Microsoft, they often employ third-party market research companies to conduct surveys on our behalf. Below is a list of companies they engage with for market research.

Market Research Companies

Cheskin Research
comScore SurveySite
ConStat
Hall & Partners
Harris Interactive Europe
IPSOS
Management Insights Technologies
Maritz
MarketTools, Inc.
Market Strategies
Milward Brown
Momentum Market Intelligence
Penn, Schoen & Berland (PSB)
Schireson Associates
Strategyn
Synovate
Taylor Nelson Sofres (TNS)