Microsoft Inc... Strengths,Weakness,Opportunities, and Threats
Microsoft the world renowned computer giant will be compared, contrasted and broken down into a S.W.O.T. Analysis. Microsoft greatest strength is that it is a huge global brand, one of the worlds largest software developers with a customer base of 30 million plus. It has a reputation of successful software development which enables Microsoft to have a healthy set of loyal customers. Microsoft has a strength in the Operating System Market Place, desktop market place where it has dominated for years.
A weakness that Microsoft has that effects it greatly is, that the company is so big and successful it has been frequently sued by the U.S. Department of Justice and the 50 states. Microsoft has been accused of Anti-Trust Violations. The accusations against them was that Microsoft abused its monopoly power, in the selling operating systems and web browsers. Microsoft lacks a solid client and service support center on the internet. They also had issues with compatibility with other hardware and software manufactured by other companies.
The primary threat of Microsoft in the operating system industry is the Linux Program developed by independent programs. The program is gaining popularity and has a high number of customers due to the fact of it being free and works effectively.
The opportunities Microsoft has capitalized off of was the move to the Chinese Market, by producing computer programs based on the Chinese language. Microsoft has also diversified its products, In recent years they have ventured into fields such as game design,game developing, and publishing game consoles such as the world famous Xbox 360.
Do you know of any threats,weaknesses,strengths, or opportunities Microsoft should be aware of?
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