Xbox 360
Microsoft's Bill Gates unveiled a strategic plan tosell and distribute their new game console "the Xbox 360 " the sequel to the Xbox. The xbox 360 has many upgraded technological advances such as a gaming market place, online availability to play games and order movies,tickets,live chat etc.The new system will allow you to rip music to the hard drive to use during games. Microsoft's strategic plan consisted of getting more than 70 companies to support the Xbox 360.The plan they devised was well thought out and organized. Their main goal was to create the future of gaming, and to work with the japanese game artist to pioneer new dimensions of creativity in video games. Microsoft struck a long term deal with Sega to form a strategic alliance to bring future versions of great Sega games to Xbox. Also part of the strategic plan was to obtain an alliance with NT Communications a major electronic company in japan. The plan was to build a broadband online gaming service for japan to outline a vision for online gaming, in which gamers can connect to a high-speed , high band width, always on game network. One of the major of components of the plan was an Xbox japan division.

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